About Success in Square FeetSuccess in Commercial Real Estate Rarely Follows a Straight Line.
Careers are shaped through tough decisions, inspiring mentors, inevitable missteps, and moments of clarity that don’t always show up on paper. Success in Square Feet is sharing those stories straight from the source.
This podcast is for you if you want to hear real conversations about careers, leadership, and growth in commercial real estate.
Behind the Podcast
Commercial real estate is a relationship business, but the careers behind it are rarely linear or obvious.
From the outside, it is easy to look at someone’s title and wonder how they really got there. What happened behind the scenes? Which early moves mattered, which ones did not, and what did they learn only after being in the room?
Success in Square Feet was created to pull back the curtain on those stories.
Each episode is a candid conversation with someone working in commercial real estate about how their career actually unfolded. The early roles, the pivots, the risks, the missteps, and the lessons that do not show up on a résumé or LinkedIn profile.
The podcast is not about prescribing a single path or defining success for anyone else. It is about sharing perspective, offering context, and being honest about what growth really looks like over time.
The goal is to make the industry feel more accessible, the path more understandable, and the process more human.
Behind the Mic
Julia Beckman is a commercial real estate attorney based in Texas, representing investors, borrowers, and developers in the acquisition, disposition, and development of commercial real estate properties across all asset types.
She is known for her practical, business-minded approach, focused on getting deals done while keeping long-term outcomes in view.
Julia created Success in Square Feet to bridge the gap between formal credentials and real-world experience. As someone who works closely with professionals at every stage of their careers, she brings curiosity, clarity, and context to each conversation.
On the podcast, Julia’s role isn’t to position herself as the expert, it’s to ask the questions many people are already thinking about, and to create space for inspiring stories.
Guests as Collaborators
Guests on Success in Square Feet span roles, markets, and career stages, from emerging professionals to seasoned leaders.
They are not featured for prestige alone, but for perspective.
Each guest is invited to share:
Their path into commercial real estate
Key decisions and inflection points
Lessons learned through experience
What they wish they had known earlier
The result is a growing archive of stories that reflect the real texture of careers in the industry.
Who This Is For
Success in Square Feet is for:
Early-career professionals exploring paths in CRE
Emerging leaders seeking clarity and confidence
Established practitioners reflecting on growth and leadership
Anyone curious about how careers in commercial real estate are actually built
If you value thoughtful conversation over quick takes, you’re in the right place.
Looking Ahead
The podcast, and this site, are built to grow.
Future plans include:
Expanded episode archives and searchable topics
Video and YouTube integration
Curated tools and resources for CRE professionals
Thoughtfully designed merchandise for industry use
Everything is designed with intention, consistency, and longevity in mind.
Stay Connected
Success in Square Feet is ultimately about connection, between people, experiences, and ideas.
Whether you’re listening, learning, or interested in joining the conversation, we’re glad you’re here.